Websense - Game On - the Winner takes it all!

Another FIRST of its kind... A futuristic themed mini musical featuring songs from Mamamia!!! This time round it is about a group of individuals who have travelled back from the future to give us a hint of what lies ahead.



The Future baffles us. We always want and need to know that we are doing the right things now to ensure a bright and beautiful future.


She plays the Client who has been inspired by the philosophy at Websense. She sings of how Websense transformed the her company and took it to new heights.

"I have a dream, a song to sing. To help me cope with everything."

He plays the youngest employee of Websense in the future, who never thought much of his work until he found out the richness of Websense past. He travels back in time to learn this lesson in life.

"Mamamia. What are we to do now, my my they all want cloud computing..."

He plays one of the senior director of Websense in the future. He has been around, and has seen how Websense evolved into a mega name in Web security.
He is proud to have this tale to share with all.

"The Winner takes it all...

The game is on again

Business big and small

there is much to gain..."

"I have seen the future. And Websense is an integral part of our industry."

Behind the Scenes...

Gold Thread by BeauGold

A stitch in time saves...
but seriously though this is about the insertion of a goldthread (via a fine operation that is non invasive) and how it gives beauty back to those who yearn for it.

Firstly, thanks to all the members of the Press who came and graced us with their presence... and especially those of you who picked up on the news... it was a great experience for us to be in the presence of such a miraculous product.

Working on the launch was fun to say the least. We learnt about the product and the confidence it gives women... and of how much Dr. Pawel has helped his patients.

The Mini musical featured the story of a typical modern woman who is now really upset with life as her husband has run away with another woman half her age... (havent we heard this plight before?)... as she laments, Goldthread presented her with a Miraculous option...

"I am beautiful and there's nothing you can say... "

Beauty is within all of us. It only takes a catalyst to bring it back up to surface...

Scholl - Freedom to Move

Celebrating the extensive range of Scholl shoes, we conceptualised a mini musical which very much speaks of the brand's attributes.

Starting off the musical is the atypical complaints of a young woman ... about how tired her feet feel in a specially re-arranged "my shoes are not meant for walking..."
and how she convinces her husband to buy the right shoes for her...


Of course with that enters the Scholl saleswoman, the expert on feet... who gives a good and convincing pitch on the perfect shoes for them both...

"here at Scholl we have made a pact...

we've combine science and hi-tech...

when it comes to feet

we're always there..."

"freedom to move...that is what Scholl Shoes can provide you with.."

"Birds flying high... you know how i feel..."

"Butterflies in the sky... you know how i feel..."

"with Scholl Shoes... I am feeling GOOOOOD"

Skinz Infinite Mini Musical Roadshow, Unza

The Mini Musical Roadshow began in Month of January 2010 with a break in February and carried on from the months of March through to May. It was spotted in One Utama, Jusco in Kepong, The Store Ipoh, Parade Malacca... just to name a few.

The Musical carried the message which urged people to unleash their inner beauty...
Try the Skinz Infinite serum and you too might discover its youthful power.

"Where can i find, the answer to youth...?"

"But one day we will all grow old..."

"but I want to stay young, for one more day..."

This was performed to the tune of Tai Lui Fah an infamous Chinese Opera... which was definitely an absolute hit with typical chinese shopper...

"All my life I've been waiting for you, You're the answer to all my prayers..." sung to the tune of ni che tau wo chai ten ni ma?... as the performers celebrate their findings...

Skinz Infinite. The perfect solution to your ageing problems.

Dancing to Kau Ilhamku. What do women want, really? Because that is what inspired the production of Skinz Infinite. The skincare that was borne out of the plights and needs of Malaysian women.

"although women are different, deep down inside... they all want the same thing..."

"I dreamed a dream... " the opening number which draws the audience in to the start of the musical. The song which sings of everyone's need to remain youthful and young at heart.

2010... Exhaustingly Fantastic Year

I have not written for a long time... so please indulge me as i pen this.

2010 has been one heck of a year... what with a mini musical every month since the beginning. Of course a very big thanks to God who blessed us with clients with such great foresight.

Just to name a few... we have presented a Mini Musical Roadshow for Skinz Infinite (skincare), for Dell Inspiron (launch of Z series laptops), Scholl Shoes (summer range), Websense, Websphere, IBM - products/software... etc ... etc
The latest being a full fledged musical to celebrate The Befrienders 40th Year...

When the agency produced its first Musical - which I believe was Memories for Sale, I made a promise to myself. I want to one day be able to put a price on Performance Arts. So that the younger generation can be proud enough to tell their parents that they want to make a career out of Performing Arts. And not just as a side line/hobby. I know that we may not be there yet, but most certainly we are making some waves.

It feels good to be able to convert a passion for the performing arts into something with good commercial value. And I will keep at it. I will keep proposing and work on ideas to help promote Performing Arts to the commercial world. Because I believe that there is a symbiotic relationship there waiting to be explored and made use of.

For those of you who have been ever so supportive, a very big thank you. And I assure you that there will be more to come.

Six In The City

A Sensational Pop Musical Affair

In honour of BEFRIENDERS' 40th Anniversary Fund Raising Dinner

Book your seats in the name of charity and get ready for a night out of fun with this year’s sensational pop musical, Six In The City. From the producers of Malaysia’s First Sci-Fi Musical, No Limits, Rose Rose I Love You, Girls Just Wanna Have Fun and The Girl from Ipoh, Integrated Expressions is proud to present this year’s musical in honour of Befrienders’ 40th Anniversary Fund Raising Dinner – one that is set to warm the hearts of many with its powerful and inspiring tale of friendship.

Staged in a contemporary setting, this musical is a tribute to the friends in our lives; it’s for those who have been us with us at our darkest hour, those who never left us alone for too long no matter how far we push them, and those whom we trust with our life.

Poised to be one of the main attractions of the night, this pop musical revolves around the lives of six good friends who have since lost touch with each other as life gets in their way. But one mysterious letter brought them back together, uniting them in the powerful memories they’ve once shared. As the story unfolds, these six friends will take you down memory lane with evergreen songs as they reminisce about the past – the laughter, the tears, the misunderstandings, the passion of youth, the hardships, the ups and the downs.

From beautifully written love songs by crooners of yesteryears, to remembering triumphs with the memories of great legendary singers, the musical will feature classic hits from The Carpenters, Anita Mui, Leslie Cheung, The Beatles, Queen, Whitney Houston and the popular, Black Eyed Peas – all done A Cappella style under the musical direction of Penny Low.

Savor each and every moment with them as they warm their way into your heart with their unique friendship. This close-to-home pop musical is one that will have you laughing, crying and laughing again at the same time!



Tickets are priced at RM200, RM300, and RM500 per person with an 8 course dinner at Sunway Resort Hotel on the 7th August 2010, 7.00 pm. All proceeds will go to The Befrienders, Kuala Lumpur, a foundation that provides emotional support and prevention of suicides.


For more information, kindly call Integrated Expressions at 03-7728 8725.

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