After weeks of planning and preparations, Kraft finally launched its “Kalau Keju,Mesti Kraft” campaign on 11 Aug 2009 at Damansara Uptown. It was a campaign to introduce the use of Kraft cheese in local favourites such as the roti canai and street stall burgers. So, let us proudly introduce to you the Roti Kraft and Burger Kraft!
All of us worked hard preparing for the whole event… the team had planned intensively for the presentation and games, the performers for the Kraft musical even had practices on weekends just for this!
Caterers preparing Burger Kraft before the event commences
Tempting Roti Krafts
Mee Goreng with Kraft Singles
Guests and members of the media started registering at 2pm, some even took pictures with the Kraft cheese mascot while waiting for the event to start at approximately 3pm.
Say "Kraft!"
Next up, the Kraft Musical. It was a story about a burger stall owner trying to convince his father, a mamak stall owner, to use Kraft cheese in their recipes.
The performers did a fantastic rendition about Kraft cheese using popular songs such as My Girl, Mamma Mia and Shanghai Beach.
Not forgetting the dance to Hitz.FM’s “I Got It From My Mamak”, which totally suited the play!
How can a food related launch NOT have food, right? Us Malaysians love our food! Our caterers prepared Roti Kraft, Burger Kraft, Mee Goreng Kraft, Teh Tarik and Kopi Tarik. Yummies!!
After filling the guests’ tummies, it was time to do a bit of exercising! We had a Burger Kraft eating contest, where participants needed to stack their own burgers and chow down within 2 minutes; and a Roti Kraft making competition, where the person who managed to flip the largest Roti Kraft got to walk away with a brand new digital camera!
Mr Schulz being interviewed by members of the press
The burger stacking/eating competition
A guest attempting to flip a Roti Kraft
A winner receiving a BRAND NEW digital camera
Oh, and not forgetting our cute mascots who paraded all over the place!
